crypto strategy

Alejandra Guajardo from El Salvador walks the Miss Universe stage in a shiny Bitcoin costume

The Miss Universe 2023 pageant had several standout moments during its national costume contest today.

But for the cryptocurrency industry, it came when Alejandra Guajardo from El Salvador jumped on stage in a Bitcoin costume.

Alejandra Guajardo. Source: Reddit

BTC on the Miss Universe Stage

The 27-year-old actress and model showcased the evolution of her country’s currency through a dress she wore to the Miss Universe pageant. She took the stage in a golden bitcoin outfit, holding a scepter with a BTC logo.

In a striking resemblance to the BTC logo, his outfit had three prominent colors – gold, silver and bronze. Guajardo sported a large model coin on the back, with the name of his country engraved on it.

Guajardo’s bitcoin outfit quickly became the speaking point in the cryptosphere. It was designed by Salvadoran artist and fashion designer Francisco Guerrero. According to him, the dress depicts the evolution of currency in his country – from cocoa to colon, US dollar and BTC.

The final of the ongoing 71st Miss Universe pageant, which is being held in New Orleans, Louisiana, is scheduled for January 14.

Beauty with substance

Earlier, in a statement asking for her fans’ support in her campaign for the Miss Universe title, she said, “Transformational leadership is when you work in harmony with others with similar goals for the future. improvement of all others.”

In her profile, the official Miss Universe website said“Alejandra Guajardo seizes every opportunity that is close to her heart. She is immensely grateful for all the motivation and love she receives from her loved ones and supporters. She has a degree in international business and her deep sales skills go back at the age of five and she started selling handcrafted stones to her neighbours.

El Salvador’s BTC strategy

Guajardo wearing a bitcoin dress at the Miss Universe event today coincides with his country’s Legislative Assembly passing a law that allows the issuance of Bitcoin sovereign bonds.

Recently, Salvadoran President Nayib Bukele castigated to the mainstream media for attacking his campaign to buy more bitcoin, also through the upcoming Volcano Bond. Continuing the bitcoin strategy, Bukele’s government spear a national bitcoin office in November to coordinate various initiatives related to bitcoin and cryptocurrency both in the country and around the world.

The country has also decided to to buy a bitcoin each day to take advantage of the decline, as BTC is down almost 65% since its all-time high in November 2021.


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