WhatsApp, Nike and Apple marketing veteran to focus on positioning Algorand as the go-to blockchain ecosystem globally
BOSTON, January 24, 2023 /PRNewswire/ — The Algorand Foundationthe organization focused on growing the ecosystem of the world’s most secure and trusted layer-1 blockchain technology, today announced the appointment of Jessica Tsai Chin as Chief Marketing Officer, effective January 17. Chin will focus on creating a shared spirit and global recognition of Algorand and its ecosystem, to drive global adoption of the network.
“Joining Algorand was a no-brainer for me. It was a combination of best-in-class technology, the professionalism of the team and the overall promise of Web3 that attracted me to this role,” said Chin. “While the last two rounds have focused on first-generation blockchains, this next round will be about Algorand. I look forward to fostering global recognition of the Algorand ecosystem for the benefit of millions, if not billions of people.”
Chin joins the Algorand Foundation with 15 years of marketing experience for some of the world’s best known companies. Most recently, she was brand manager for global privacy at WhatsApp, where she developed the company’s positioning as the world’s leading messaging platform. She also led the marketing team’s metaverse efforts.
Prior to joining WhatsApp, she worked in global brand marketing at Nike, where she developed mobile-focused membership growth initiatives that drove massive global fan and community engagement for platforms such as SNKRS and the Nike Run app. Prior to that, she spent more than four years at Apple, leading global special projects for enterprise technology products.
These experiences give Chin valuable insights into Silicon Valley to apply to Algorand as the Foundation seeks to bring the next billion users onto the blockchain. Chin will report directly to the CEO of the Algorand Foundation, Goalkeeper Staci.
“After extensive research, I am thrilled that Jessica has agreed to join the Algorand Foundation to lead our global marketing efforts. She has a brilliant sensibility for driving a brand narrative, understands cutting-edge technology and comes from a state of mind. deeply inclusive spirit,” Guardian said. “I look forward to working closely with her to develop a long-term strategy to position Algorand as the best platform for Web3 innovation and the future of inclusive finance.”
Chin is the latest senior executive appointment at the Algorand Foundation, where Warden has recruited a roster of senior executives in web3, technology and finance over the past year, including MinWei as global leader in ecosystem growth; Eric Wragge as Global Head of Business Development and Capital Markets; Deirdre Halligan as chief operating officer; Harpal Singh as Chief Financial Officer; and John Woods as CTO.
In the coming weeks, the Algorand Foundation will host a virtual listening tour to engage the Algorand community for feedback on marketing priorities. For more, please follow the Algorand Foundation on Twitter.
About the Algorand Foundation
The Algorand Foundation is dedicated to helping fulfill the global promise of the Algorand blockchain by taking responsibility for its healthy monetary economy, decentralized governance, and healthy and thriving open source ecosystem. Conceived by MIT Turing Prize-winning professor and cryptographer Silvio Micali, Algorand is the only one capable of delivering on the promise of a borderless global economy. It achieves transaction throughputs at the speed of traditional finance, but with immediate finality, near-zero transaction costs and on a 24/7 basis. Its carbon-neutral platform and unique pure proof-of-stake consensus mechanism solves the “blockchain trilemma” by providing both security and scalability on a decentralized protocol, and without a second of downtime. shutdown since commissioning in 2019. For more information, please visit https://algorand.foundation
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SOURCE Algorand Foundation