crypto strategy

Bitget launches major campaign with Messi to rekindle trust in the crypto market

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Tenacious efforts with $20 million investment in campaigns and rewards

VICTORIA, Seychelles, November 28, 2022 /PRNewswire/ — Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messithe legend of Argentine football, with the launch of the brand film to celebrate the 2022 World Cup. With this $20 million investing in campaigns and rewards, Bitget aims to provide users with attractive rewards, improve market sentiment, and rekindle confidence in the crypto industry.

Bitget announced its partnership with Lionel Messi with the first “A Perfect 10” ad campaign at the end of October, receiving an overwhelming response from the general public, the Bitget community and partners. The exchange will launch the next marketing campaign called “Make it Count” during the 2022 World Cup period, with a new brand video and a series of exciting marketing plans.

To further engage our users in the football craze, Bitget has organized several exclusive giveaways and rewards with social contests and World Cup-themed activities, including up to 1 million BGB and a signed jersey by Lionel Messi himself. Bitget also hosts its biannual football and World Cup-themed KCGI derivatives tournament with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to reassure investors and make Bitget users benefit from different initiatives, as the enthusiasm for the World Cup helps to facilitate the connection between the crypto universe and the world of sports.

Grace ChenCEO of Bitget, comments “Bitget is invested in the future of crypto and Web3. The bear market does not prevent us from becoming a top 3 crypto exchange in 3-5 years. Due to the collapse of a few crypto giants, this year consumer confidence has fallen to a low point, and that’s why we’re stepping up our product and marketing efforts to show our commitment to creating the best social trading experiences for our users.”

“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind us of the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the crypto world and are ready to continue investing in the ecosystem even when times are tough,” adds Gracy.

Earlier this month, Bitget implemented a few initiatives to build trust and build credibility with consumers, including launching the 5 million builder fund and increasing the size of the protection fund to $300 million. The exchange also announced the expansion of its global strategy with an entity registered in Seychellesas well as adjusting its hiring plan to a team of 1,200 people by the first quarter of 2023 this week.

About Bitget

Bitget, established in 2018, is the world’s five largest cryptocurrency exchange with innovative products and social trading services as its core features, currently serving over 8 million users in over 100 countries around the world .

The exchange is committed to providing unique and secure trading solutions to users and aims to increase crypto adoption through collaborations with credible partners, including the legendary Argentine footballer. Lionel MessiJuventus, the leading Italian football team, PGL Major’s official crypto esports partner and leading esports organization Team Spirit.

SOURCE bitget


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