crypto strategy

Data Guru Vicky Byrom Joins Crypto FinTech Zumo – BusinessCloud


Edinburgh-based crypto platform Zumo has hired Vicky Byrom as its first data and analytics manager.

Byrom will lead the development of Zumo’s data strategy to meet changing business needs, manage and govern data while ensuring the value of that data is fully realized as a strategic asset.

She will be responsible for establishing a data governance committee to map data across the enterprise, ensuring new data sources are prioritized, ingested and promoted in accordance with regulatory frameworks.

Byrom has over 20 years of experience delivering data and analytics projects in the private and public sectors, enabling organizations to effectively use their data to make better decisions.

Prior to joining Zumo, she led the data function at Payments FinTech Modulr, and also led the multi-award winning advanced analytics team for agency Merkle UK.

In 2019, Vicky won the Data IQ award for “Data Analytics Leader of the Year” while working at Merkle. She was also a member of the AI ​​Steering Committee for the Scottish Government which developed the country’s first AI strategy.

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“I am an avowed data enthusiast and have spent my career bringing order to the anarchy of data,” Byrom said. “Many organizations claim to be data-driven, but most don’t do it very well. This is because data is often an afterthought.

“It is extremely exciting to join Zumo, a highly respected company that wears its green credentials on its sleeve. This is an opportunity to work with the best in FinTech.

“I look forward to helping Zumo use data more proactively. It is a major asset that can inform customers and business processes as the business moves from start-up to scale.

The company has more than doubled its workforce in the past 12 months and launched Zumo Enterprise earlier this year, described as the UK’s first full “Crypto-as-a-Service” B2B platform that supports financial institutions and FinTechs willing to offer crypto solutions.

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