crypto strategy

Drop’s name change evokes digital window shopping

Toronto-based rewards company Drop has launched a rebrand aimed at growth, both geographically and in the thriving Web3 ecosystem.

Both were developed by Zerotrillion, which was named the brand’s AOR last summer.

Drop is a coalition rewards app that allows users to earn points for purchases from brands of their choice, including Lululemon, Sephora, Uber Eats, and Nike, whether made in-app or through a payment card linked. Points can be redeemed for rewards, usually in the form of gift cards. In 2021, the company also launched the option for users to have their rewards tied to cryptocurrency, with points increasing and decreasing in value alongside the crypto market.

Drop entered the US market in 2017 and currently has over 5 million members in North America, and the new brand is intended to help Drop expand into the North American loyalty space. It features 3D effects and motion design, as well as modern photography, all brought together in box-like frames designed to evoke windows – intended to represent window-shopping experiences.

“The design system had to be fresh and dynamic, given the need for usability in mobile and static media while intriguing current and future users,” says Sarah Nguyen, Design CD of Zerotrillion. “We wanted to create an immersive and unified brand that offered a modular toolkit for brand expression – enabling signature expressions to be generated across colors, shapes and photography with each partner brand featured in the interface. user and Drop campaigns.”

The new branding had already been rolled out across its own user interface, marketing channels and communications, generating immediate returns that include a 34% increase in ad click-through rates over the last campaign period, according to Drop’s own data.

The campaign and branding is a joint effort by Zerotrillion’s trio of offices in Toronto, New York and Amsterdam. This is Drop’s first rebrand since its launch in 2015.


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