The additional income was supported by commercial agreements with the World Cup host country. Qatar Energy has joined the group as a top tier sponsor, and new third tier sponsors include Qatari bank QNB and telecommunications company Ooredoo.
FIFA also added second-tier sponsor deals this year from financial platform crypto.com and a blockchain provider – its first new US sponsor in over a decade.
The main broadcast deals for this year’s World Cup have been signed under chairmanship Sepp Blatter as part of two-tournament deals including the Russia and Qatar tournaments. They included deals with Fox in the United States and Qatari broadcaster BeIN Sports from 2011. FIFA’s revenue will reach around $2.5 billion despite the COVID-19 pandemic. FIFA was ready to use the money to help members weather the uncertainty in 2020 when national team and World Cup qualifying football matches were almost entirely shut down.
Revenue is expected to approach $10 billion over the next four years thanks to a new financial strategy for women’s soccer and the expansion of the 2026 World Cup to the United States, Canada and Mexico.
Separate sponsor deals for women’s football are being signed for the 2023 World Cup in Australia and New Zealand.
The 2026 men’s tournament will feature 48 teams instead of 32.
FIFA has an almost blank slate for the 2026 edition with top sponsors Coca-Cola, Adidas and Wanda the only deals currently extended.