yellow card Financial, the Nigerian cryptocurrency exchange, celebrates surpassing one million customers in just three years. The pioneering pan-African company turned the corner in March and shows no signs of slowing down.
Since its launch in Nigeria in 2019, Yellow Card has dedicated its efforts to providing financial inclusion and freedom to all Africans. The company has expanded to four new African territories in the last year alone, bringing its total presence in the country to 16.
John Colson, marketing director of Yellow Card, says that this achievement undoubtedly strengthens the company’s brand on the continent and the confidence of current and future users. It also inspires investor confidence, especially at a time when Yellow Card is looking to expand into more regions.
“Reaching the million target is fantastic. It was a huge goal that we had set ourselves, and the team rallied to achieve it. Although it was not an easy trip, it was very rewarding. It showed us that we are on the right track, that people appreciate what we are building and that it fills a need. Over a million people have trusted Yellow Card, and now it’s our turn to show why it’s the number one place for crypto in Africa,” he said.
Over the past few years, the crypto exchange has achieved some notable goals, including: a Series A fundraising of $15 million (2021) as well as the launch of the educational platform – Yellow Card Academy (2021), which offers a wide range of information on cryptocurrency, blockchain technology and financial literacy. Additionally, earlier this year they also unveiled their new brand identity.
Rock MureuYellow Card’s marketing director, says every decision made has been in the interest of their customers, spanning across the continent.
“Every strategic decision we have made has always been customer-centric. We have made key efforts to localize content and engage with customers at events and activations to meet them where they are. From a product perspective, we have enabled our customers to use their local currency to buy and sell cryptos. Our client education strategy on cryptocurrencies, combined with the tenacity of the team, are the key factors that helped us achieve this milestone. And we are just getting started,” Mureu said.
“We have only seen the beginning of the impact crypto can have in Africa, from creating jobs to removing borders. Over the next few years, we will continue to see innovative ways to use crypto to solve everyday problems,” added Colson.