FitBurn Becomes First Crypto App to Sponsor Olympia Expo

The startup has become the first crypto-native app to partner with Mr. Olympia, the most prestigious event in the competitive physical scene in the world. Under a new agreement, FitBurn will be the title sponsor of Olympia Weekend Expo, taking place December 16-18 at The Venetian Resort in Las Vegas, Nevada.

American Media, the company that owns Olympia, will support the FitBurn brand across its print, online and social media platforms that target more than 35 million fitness enthusiasts.

The Olympia Weekend Expo has been the industry leader in fitness and bodybuilding for decades. Additionally, its association with one of the largest media companies in the world creates unparalleled reach for exhibitors.

While the Olympia champions have become household names, the collaboration allows FitBurn and other sponsors to benefit from the short- and long-term impact of their relationship with the event.

“Fitburn are an innovator in the crypto space and we are extremely excited to welcome them to the Olympia family as a presenting partner. This relationship will be powerful for everyone involved,” said Olympia President Dan Solomon.

“FitBurn was not designed as a crypto project or a game. Above all, we aim to improve people’s health and bring them together through social and sporting aspects. Mr. Olympia is like a Super Bowl for the fitness industry; anyone who is addicted to sports or fitness wants to be a part of it. For us, this partnership is a great opportunity to move forward with our mission,” said Chris Oldfield, the CSO of the project.

Encouraging people to exercise is one of the toughest challenges in the fitness industry. To that end, FitBurn has pioneered the “burn to win” concept as one of the most intriguing aspects of its business model.

With this feature, users need to get their FitBurn and join a gym for free. They need to set up FitBurn in their smartwatches and start the app. And what’s more, for every calorie they burn, they earn Caloriecoins that can be used to redeem, store, upgrade their NFTs, buy supplements, or get a discount at one of their retail partners.

In just a few months, FitBurn has garnered a lot of attention with a unique concept that pays users to hit the gym and sweat it out.