- Floki revealed the strategic partnership on Twitter and via a Medium post on Tuesday.
- Binance Pay becomes Floki’s primary crypto payments provider and will contribute to a campaign to drive adoption of the Floki Shop merchandise store.
- Customers can now purchase items from the store using funds from the Binance Pay account.
Binance Pay is a payment feature in the Binance ecosystem. Floki, on the other hand, is commonly referred to as “the people’s cryptocurrency”, and its native token FLOKI was inspired by top meme coins such as Shiba Inu (SHIB).
Floki is a Binance Pay partner
By a Average position The Floki team published on Tuesday, Binance Pay is now the official digital asset payment service provider of Floki. The Binance App Payments feature will provide crypto payments for Floki Shop, a new Floki merchandise store from which people can purchase unique items, including fashion pieces.
Binance Pay is the primary crypto payment solution we will be using for Floki’s new derivatives store, Shop Floki!
— FLOKI (@RealFlokiInu) January 17, 2023
With this partnership, Floki will also work with Binance Pay to drive adoption of the derivatives store. According to the details of the announcement, the two companies will seek to achieve this through a strategic and coordinated marketing campaign.
Specifically, Binance Pay will feature the Floki Shop campaign on the payment provider’s homepage for one month. It will also include push notifications to millions of Binance Pay users around the world, Floki added in the announcement.
Binance Pay enables borderless and secure user-to-user crypto payments, with customers able to access the service from within the Binance app.