Ever since Bitcoin burst onto the market in 2008, cryptocurrencies and the idea of decentralized digital currencies have fascinated the world. The possibility of an alternative to traditional banking, of true financial independence and the anonymity of transactions, is attractive for many reasons.
But for as many reasons as there are to invest in crypto, there are just as many worries and scandals. The anonymity factor makes cryptocurrencies a target for fraudsters and thieves; regulations are difficult to construct and enforce; some governments have completely banned use and trade; and cryptocurrencies are extremely volatile, prone to large swings in value and dramatic bankruptcies. Due to the amount of electricity needed to mine cryptocurrencies, they have even been blamed for impacting climate change.
The market surrounding cryptocurrencies is robust, with many jobs dependent on the growth and increased use of blockchain technology. Thousands of jobs and businesses have sprung up to facilitate buying, selling, trading, education, reporting, mining, and more. Due to the innate challenges of a currency that is not backed by a government or bank and only exists online, it can be difficult to establish a trustworthy reputation as a business that manages cryptocurrencies. The high-profile scandals that also plague the industry can make it seem downright impossible to operate as a reliable and reputable company.
This is where online reputation management can help.
How the Crypto Market Was Affected by the Negative News
While Bitcoin was first and garnered the most attention internationally, today there are over 10,000 cryptocurrencies on the market. There has been a lot of intriguing press surrounding crypto, including stories of early investors becoming multi-millionaires at scale virtually overnight. Yet, there has been just as much negative news coming out of the crypto world.
Cryptocurrency is a new concept for most of us and takes time and research to fully understand – something that many investors don’t do enough of. You can also lose the private key that gives you access to your coins, i.e. your investments, and get hacked or fall for phishing scams. Then there are the massive, sudden ups and downs of the market, as well as the shocking scandals.
More recently, FTX dominated the news for its sudden collapse and bankruptcy, despite becoming the third largest cryptocurrency exchange by volume. Founded in 2019 and peaking at over one million users, FTX has made several high-profile acquisitions and was recently valued at $32 billion.
After a major holder of FTT tokens (which were hit by FTX) announced that they would be selling their tokens, other customers rushed to sell and remove their assets from the platform. Like any other banking operation, billions of dollars were withdrawn before FTX stopped allowing clients to withdraw their assets. Former FTX CEO Sam Bankman-Fried admitted the company needed to recover or raise $8 billion to come to terms with its account holders.
FTX has since acquired a new CEO and secured $740 million in cryptocurrencies, but many clients – including celebrities – have been the losers in a dramatic meltdown. History continues to unfold, with the whole world watching.
What is Online Reputation Management?
Your online reputation includes search results, images, videos, social media mentions, reviews, and profiles. These individual pieces fit together to give people a sense of who you are. The people who are looking for your business or you and using these tools can be leads, prospects, customers, or investors, and these tools will help them decide if they want to do business with you.
Everything you say online, or what is said about you online, contributes to your online reputation and influences how people perceive you. Online reputation management aims to promote, protect and defend your online image through a combination of marketing, public relations, legal and search engine optimization (SEO) strategies.
Suppose you think that updating your website and posting frequently on your favorite social media sites is enough maintenance for your business. In that case, you might be surprised to find out how many sources people get information from to make judgments about your business. Review sites, job boards, community forums, and other social media sites can all contain unmonitored content that ultimately costs you money.
There can also be brandjacking and cybersquatting on websites with domains similar to yours, and you are not even aware of it.
What to Look for in an Online Reputation Management Company
Once you understand how important your online reputation is and how long it may take to monitor and influence it properly, you might want to look into a online reputation management company. Their full-time, full-service approach to brand management provides the kind of attention and experience you probably don’t have for this element of your business.
By working with an online reputation management company, you can simultaneously reduce negative search results while loading positive content into search engine results. Qualified companies will also use strategies such as:
- Monitor online mentions of an individual or brand and coordinate a thoughtful and prompt response.
- Post professionally written content on trusted websites with high search engine authority and maximum visibility.
- Interconnect positive, high-impact web content.
- Optimizing existing websites and social media profiles to rank higher in search results for certain keywords.
- Contact the source to edit or remove negative content.
- File a formal complaint with the search engine or webmaster.
- Promote positive customer reviews.
- Article and content marketing for blogs, news sites and Web 2.0 sites.
- Development of the company profile.
- Social media profile optimization.
- Distribution of press releases.
- Sponsor contests and giveaways.
- Online reputation monitoring.
This dedicated approach to online reputation management ensures that you are doing your best and you should be able to see the difference in increasing traffic to your websites and maximizing revenue for your business.
How Rhino’s Top-Rated ORM Company Reputation Helps Crypto Businesses
Reputation Rhino is an award-winning ORM company recognized by some of the world’s largest and most respected news media. Their customized solutions ensure that your specific business goals are met every day. They are used to unusual situations and know how to handle personal scandals and public relations challenges.
Crypto businesses looking to build trust, overcome negative press, and expand their customer base can all benefit from working with a company like reputation rhinoceros. A multi-faceted, no-nonsense approach ensures that negative search results are minimized while positive new content is created and strategically placed where the most benefit is reaped.
Working with Reputation Rhino means that their team will work daily to help you in the following areas:
- Business reputation monitoring to help make smarter decisions.
- Online reputation repair to bury negative content.
- 5-star business reviews that build trust.
- Search engine optimization to drive quality clicks to your website.
- Web design and development for a visually appealing and user-friendly website.
- Content marketing to give your brand more authority than your competitors.
- Social media and PPC management for laser targeting of leads.
As more and more customers flock to the booming crypto market, and businesses find creative new ways to meet the growing needs of these customers, the flow of information online is accelerating. Rather than falling behind, now is the time to invest in the health of your business, especially its online reputation. When it comes to people’s money, trust is key, as is ease of access. Reputation Rhino can help you build your online presence and keep it at the highest level.
As you prioritize online reputation management as part of your business growth strategy, you might be surprised at how quickly you see tangible results, including higher revenue and increased online traffic. the website. Every business can benefit from these important measures, so it’s time to consider an online reputation management company.