crypto strategy

IDnow Appoints Jason Tucker-Feltham as New Head of Crypto Sales

IDnow, a leading European identity verification platform provider, has appointed Jason Tucker-Feltham as Head of Crypto Sales. Based in IDnow’s London office, Jason brings with him over a decade of experience in financial services, with the last four years spent in crypto.

Jason, who is also Chairman of the Crypto Club Global Committee, is a passionate advocate for the industry and regularly speaks at crypto events in the UK and beyond. Previously, he worked in business development and European sales at Celsius, where he covered some of the biggest institutional clients in the crypto space. Previously, he was Head of UK Advice Compliance at UniCredit, where he lobbied for proportionate MiCA regulation on behalf of the entire banking group.

Commenting on his appointment, Jason said, “The crypto market has steadily grown in relevance since the inception of Bitcoin in 2009. During that time, the market capitalizations of most crypto assets have varied significantly, but the industry’s momentum indicates that crypto has a future. and could well disrupt traditional finance.

“However, with decentralized finance (DeFi), there are concerns that bad actors could exploit digital asset platforms. This is where Know Your Customer (KYC) and identity tokenization can come into play. processes can create an additional layer of trust between all market players. As one of Europe’s leading identity verification platform providers, IDnow is a perfect fit for the maturing crypto industry,” said he added.

Benjamin Haas, Senior Sales Manager EMEA at IDnow, commented, “We are thrilled to have someone as knowledgeable in the crypto market as Jason on the team. In his capacity as Head of Crypto Sales, he will be responsible and accountable for our go-to-market crypto strategy.

“Given current developments in the crypto industry, Jason’s addition to the team is now a good time. The crypto market is clearly in need of regulation and with our market leading team and solutions, we want to be at the forefront of this change,” added Benjamin.


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