crypto strategy

OKX launches multi-million dollar brand campaign as part of global market expansion

  • Asking “What is OKX?”, the campaign is OKX’s biggest brand investment to date as it seeks to gain crypto market share outside of Asia.
  • Designed with BBDO, ‘What is OKX?’ features celebrities from Manchester City FC, the McLaren Formula 1 team and the Australian Olympic team
  • Watch the full “What Is OKX” campaign video here

VICTORIA, Seychelles, Sept. 08, 2022 (GLOBE NEWSWIRE) — OKX, the world’s second-largest crypto exchange by trading volume, today announced the launch of its “What Is OKX?” global brand campaign.

With less than 15% of merchants outside of Asia aware of OKX1, the company pitches itself to the global mainstream as one of the most powerful crypto trading apps in a series of videos featuring Manchester City FC manager Pep Guardiola, McLaren Formula 1 driver Daniel Ricciardo and medalist Olympic Scotty James. The campaign builds on OKX’s plan to expand its customer base beyond Asia, a market where more than 65% of merchants recognize the brand as a crypto app.1.

BBDO New York was contracted to design the ‘What is OKX? campaign, while creative was led by visual comedy director Andreas Nilsson of Biscuit Filmworks. The campaign is digital first and will be distributed through omnichannel media with a strong focus on the business and merchant communities. Media distribution will include CNN, with OOH and an audio strategy also being activated.

Haider Rafique, Global Marketing Director, OKX, said: “OKX was created to serve crypto traders of all skill levels across the globe. To date, we have focused heavily on a few major markets, which has given us an intimate understanding of what crypto traders want and allowed us to build what is now the second largest crypto exchange by volume. Now is the time to introduce OKX to the rest of the world. In today’s climate, investors need an exchange that offers a safe and responsible trading platform, while offering them a very wide range of ways to pursue their own brand of financial freedom Open access to a paradigm-shifting world that brings together cutting-edge technology and finance to enable people to create their own future—this is OKX. Consider this campaign our invitation to come and explore this world with us.

Daniel Ricciardo, Formula 1 driver, McLaren Racing, said: “Crypto trading has often been seen as a guarded secret, only benefiting early adopters or those who are financially connected. But reasonable crypto investing doesn’t require joining a private magic circle. The key to any involvement in crypto lies in education and responsible trading. It’s been a great run with the OKX team so far. I learned a lot and look forward to continuing my own crypto journey with them and am excited about our future endeavors.

To complete the ‘What is OKX?’ advertising campaign, OKX is also launching a global content contest, giving YouTube and Twitter creators the chance to share a $100,000 prize pool as they find creative ways to share the OKX brand with their audience.

Offering a wide and powerful range of trading options, OKX is on a mission to educate a generation of responsible traders, as it enables investors around the world to establish their financial freedom in their own way. Although it has engaged in limited marketing so far, the company has established itself as the second largest crypto exchange in the world by volume. ‘What is OKX?’ is the company’s first concerted marketing investment as it seeks to compete with other global exchanges in the broader crypto market.

as well as the full ‘What is OKX?’ campaign videoCheck out OKX’s celebrity cast on set in a series of behind-the-scenes videos below:

1. OKX Global Brand Survey, August 2022.

For more information, please contact:
[email protected]

About OKX
OKX is the world’s second largest crypto exchange by trading volume and a leading Web3 ecosystem. Trusted by over 20 million customers worldwide, OKX is known to be the fastest and most reliable crypto trading app for investors and professional traders around the world.

As the preferred partner of English Premier League champions Manchester City FC, McLaren Formula 1, golfer Ian Poulter, Olympian Scotty James and F1 driver Daniel Ricciardo, OKX aims to energize the fan experience with new financial and commitment opportunities. OKX is also the Tribeca Festival’s Top Partner as part of an initiative to attract more creators to the web3.

Beyond the OKX exchange, the OKX wallet is the platform’s latest offering for people looking to explore the world of NFTs and the metaverse while trading GameFi and DeFi tokens.

To learn more about OKX, download our app or visit:


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