Play-to-earn game Bowled.io has added cricket commentator Harsha Bhogle as a strategic investor in its company. Bhogle, the company said, will lead the think tank, helping it with ideas and connecting with cricket fans around the world. He will also help develop new formats for cricket-based games on the platform and will team up with several international cricketers to drive the platform forward. The platform launched in March 2022 and raised $3 million from global investors and industry veterans. Rahul Singh, the Co-Founder of the company said, “We started with a mission to bring cricket fans together around the world through the power of sport, games and social engagement. We are delighted to add Harsha as a brand ambassador and strategic investor. His expertise and understanding of the sports ecosystem will help us grow and connect with sports fans around the world. “Users of its platform, Singh said, can own in-game assets, participate in tournaments, gain economic benefits from the platform and more. Its ecosystem uses blockchain technology. Harsha Bhogle said “Strategy-based games have always piqued my interest because they allow people to compete and engage more. I was attracted by the prospect of working with a young and zealous team of cricket enthusiasts and their new vision of cricket. I now expect a long exploratory journey with this fantastic young team. The flagship game is ‘Faceoff’. The company’s co-founder added that they plan to bring live cricket games to its platform next. million in 2021, according to a Dentsu report titled Gaming Report India 2022 – For the Game. Around 46% of gamers in India are female and that overall “real money gambling” revenue currently constitutes 57% of the market size, but future growth is expected to be driven by in-app purchases which are increasing at a CAGR of 34%. There were 120 million paying users in FY22, representing a conversion rate of 24%.
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