Plum adds 5 crypto investment options to its platform via Bitpanda services | Fintech time

Plum, the European smart money app, is adding crypto investing to its range of investment options. Users in France, Belgium, Spain and Ireland will have access to it through the services provided by Bitpanda.

Plum customers in these marketplaces can now buy, sell or hold five popular cryptocurrencies via app: Bitcoin (BTC); Ethereum (ETH); Gimbal (ADA); Solana (SOL); Binance Coin (BNB). The company has chosen to offer these more established pieces only at this stage to encourage a longer term invest approach and reduce complexity.

People will be able to buy fractional shares of these cryptocurrencies through the Plum app and can start invest in crypto with only 1 €. They will be able to access an unlimited number of crypto transactions at a fixed rate of 2.5% per transaction.

Plum works with a fintech unicorn Bitpanda to make this crypto offering available, which means that Bitpanda’s state-of-the-art API solution is fully integrated into the Plum application. As a result, Bitpanda’s crypto services can be accessed through Plum’s interface, with all transactions executed by Bitpanda. Crypto investments are physically backed up and kept in cold storage by Bitpanda to ensure their safety. Customers can access it whenever they want.

Plum also launched commission-free equity investing in EU countries earlier this year in September. In conjunction with crypto, the company builds a range of assets, allowing clients to diversify their portfolios in one place.

Evolve and Explore Crypto
Victor Trokoudes, CEO and co-founder of Plum

Victor TrokoudesCEO and co-founder of Plum, says:

“Our EU customers want to explore crypto as an asset class. As such, we are excited to bring them this new service in a fast and secure way. Plum’s goal is to offer financial tools top quality to help people grow their money over time in the most efficient way possible.

“Crypto looks poised to play a key role in the investment journey of the future. It’s exciting to be able to give clients access to this asset class now as part of a diversified portfolio. We have chosen to offer five more established pieces at this point. We want to simplify money management for people and encourage a longer-term approach to investing instead of short-term trading.”

Eric Demuth, co-founder and CEO of Bitpanda
Eric Demuth, co-founder and CEO of Bitpanda

Eric Demothco-founder and CEO of Bitpanda, adds:

“As the industry evolves, it’s becoming increasingly clear that the best way for fintechs to have a real impact on people’s lives is to work together. Bitpanda’s crypto services made available by Plum are a great example of this. This opens up opportunities for investors in Europe to take control of their financial future.

The Plum app has grown rapidly across Europe. This is thanks to its combination of automated savings and expense management tools. Along with a range of investment options, Plum has over 1.4 million customers using it.

  • Francis Bignel

    Francis is a journalist and our senior LatAm correspondent, with a BA in Classical Civilization, he has a specialized interest in North and South America.

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