Plum gives clients access to crypto trading through integration with the digital infrastructure platform provided and operated by Bitpanda.
Image source: Victor Trokoudes/ Prune
Savings and investing app Plum pioneered crypto trading through integration with Bitpanda.
Founded in 2016 by Victor Trokoudes and Alex Michael, Plum has expanded its money management app services in recent months with an increasing focus on savings and investing with the launch of trading commission-free shares in May.
The crypto launch further reflects growing demand from investors across Europe, according to a press release from the company.
“Our ambition is to provide access to a wide range of assets to our clients so that they can properly diversify their investment portfolios and support their long-term growth,” said Victor Trokoudes, CEO and co-founder of Plum.
“We have a shared mission of a more accessible and informative financial system that helps people get the most out of their money.”
Bitpanda has expanded its strategy in recent years to offer a B2B service as well as its direct-to-consumer application through its API-based crypto infrastructure.