ONE of the first crypto booms happened around 2011 when Bitcoin surged from $1 to around $30 – although the value failed to hold, plunging to $2 by the end of the year. year.

A series of fluctuating movements over the next two years saw the cryptocurrency end at around $500 in December 2013.

Before this and even when this happened, the term blockchain was still quite alien to Malaysians, let alone cryptocurrencies.

Fast forward to about a decade later, one can already see the big difference in awareness levels for this relatively new asset class.People who participate in fun activities – from physical challenges to quiz participations – on the Move with Luno tour while learning about personal finance and crypto investing.

On a basic level, one would be hard-pressed to find anyone who hasn’t at least heard of Bitcoin, especially after the crypto’s popularity skyrocketed during the Covid-19 pandemic.

According to UK-based market research and data analytics company YouGov, around 37% of Malaysians find the usefulness of cryptocurrencies for long-term investment purposes to be an attractive feature of digital assets.

Meanwhile, around 40% view cryptocurrencies as an alternative store of value as an attractive feature as well.

Despite all this, Malaysian cryptocurrency adoption is still in its infancy.

The Finder Cryptocurrency Adoption Index ranked Malaysia 16th, with only around 13% of Malaysians believed to own cryptocurrency.

This is below the global average of 14%, and also behind neighboring countries like Singapore (19%) and Indonesia (15%).

This is one of the many reasons why Luno, a leading digital asset exchange (DAX) regulated by the Securities Commission, believes it is crucial to raise local awareness of the importance of digital assets as as long-term investments, in addition to helping retail investors develop financial shape.

Understanding digital assets

Luno strives to educate the public about the true value of crypto as the currency of the future versus short-term gains and how Luno can be a trusted partner in everyone’s wealth journey for years to come. .

One of Luno’s strategies to address the lack of cryptocurrency awareness and education is the Move with Luno campaign, to help Malaysians better understand the emerging digital asset class and empower them to start on their financial health journey.Luno prioritizes an education-focused approach as it strives to be the consumer's trusted guide to cryptocurrency, said Scarlett Chai, Head of Marketing at Luno Malaysia.Luno prioritizes an education-focused approach as it strives to be the consumer’s trusted guide to cryptocurrency, said Scarlett Chai, Head of Marketing at Luno Malaysia.

Its first step was to engage and invest in Malay-language content, as around 80% of Malaysians can converse in the national language, making it a crucial medium for disseminating information.

The localized campaigns and content aim to empower Malaysians to better understand digital assets and invest as part of their financial literacy and Luno intends to use education to dispel common misconceptions about digital assets. cryptocurrencies.

Luno Malaysia Country Manager Aaron Tang said making their content more accessible to the masses will steer a generation of curious individuals in the right direction – to learn more and be aware.

“Through this, we hope to better equip Malaysians with the right tools for our increasingly digital future. This is the way to go,” he said.

Luno has also paved the way for the Move with Luno campaign leading into 2023 and beyond in its bid to make cryptocurrency accessible to everyone.

“In addition to engaging our brand ambassadors Datuk Pandelela Rinong and Zaquan Adha, we also held a host of activities to raise awareness about crypto,” said Scarlett Chai, Head of Marketing at Luno Malaysia.

“This includes the Move with Luno roadshow, during which Luno will tour the country with a range of content to help consumers learn more about digital assets.”

She added that Luno favors an education-focused approach, as it strives to be the consumer’s trusted guide in an uncharted space.

The Move with Luno roadshows will allow the public to engage in fun circuit activities that will allow them to learn succinct information about blockchain, cryptocurrencies and how to improve their financial health journey.

Luno Community Education Manager Ross Stephenson (right) explains roadshow activities to the public.Luno Community Education Manager Ross Stephenson (right) explains roadshow activities to the public.

Luno trucks will travel to states such as Johor, Pahang, Kedah, Sabah, Sarawak and the Klang Valley, bringing with them fun activities ranging from physical challenges to quiz participations, all with the aim of spreading content educational cryptography.

Another initiative that will be implemented is dubbed Mamak Table Talkers in select mamak partner restaurants nationwide.

There will be a QR code on the table that can be scanned by customers, which will lead them to an interactive quiz to learn more about crypto and spark quality conversation about the asset class with their friends and family. family during their mamak hangout sessions.

Largest parts offer

Luno processes more than RM1 billion worth of trades from more than 700,000 investors on its platform every year.

It recently expanded its range of investable digital assets to nine, the newest coins being Cardano (ADA) and Solana (SOL), after adding Chainlink (LINK) and Uniswap (UNI) earlier this year.

This makes Luno a regulated DAX platform with the largest coin supply, with other coins tradable on Luno including Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Ripple (XRP), and Bitcoin Cash (BCH).

To access Luno’s resource center, visit its website in English ( or Bahasa Melayu ( To have this information at your fingertips, download the app from the App Store or Google Play.

To learn more about Luno’s digital assets and Move with Luno campaign, visit

To stay up to date with the ongoing activities Luno has planned for the rest of the year and for 2023, follow their Facebook page at

Learn more about Luno’s terms of use and the risks associated with cryptocurrencies at

This article is for informational and educational purposes only and readers should not construe this information as investment or financial advice. Investing in cryptocurrency is high risk and may result in loss of capital as the value may fluctuate. Luno recommends that individuals consult with a certified financial planner about investing in cryptocurrency.

The approval by the Securities Commission Malaysia of the listing of digital assets on Luno does not mean or indicate that the SC has recommended or endorsed the product or service.



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