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The upcoming fight between Savannah Marshall and middleweight champion Claressa Shields could prove huge, not only in the boxing world but also for Lucky Block.
The battle between Lucky Block’s Savannah Marshall and middleweight titleholder Claressa Shields is shaping up to be one of the best sporting events of the year. Both fighters hold extremely impressive 12-0 records and have a rivalry that goes back years, which means there will be a lot to work on in the ring.
The fight will take place on Saturday, September 10 at the O2 Arena in London, with the event starting at 6 p.m. and the main title card taking place around 10:30 p.m.
How it affects Lucky Block
The NFT Lucky Block (LBLOCK) competition platform holds frequent raffles with huge prizes, ranging from World Cup tickets to luxury properties. The project has always done well and recently stepped up its Centralized Exchange (CEX) listing drive. As such, LBLOCK is now available on Gate.io, MEXC, and LBank.
The Fight against Marshall Shields is the biggest women’s boxing fight ever in the UK and is expected to attract tens of thousands of viewers, meaning it’s a great opportunity to introduce Lucky Block to a wider audience. Sports fans usually participate in various competitions, which means that the Lucky Block platform will already feel familiar.
One of the most important demographics in boxing’s audience is young men, aligning sophistication with the target audience of cryptocurrency, sweepstakes, and competition platforms. As such, this event could prove to be huge for Lucky Block and could help the cryptocurrency gain mainstream exposure.
Sponsoring sportspeople and sporting events has historically proven to be a great advertising strategy because it helps fans engage with products that fit their lifestyle. Tezos (XTZ) has sponsored the Manchester United football team in the past, and Crypto.com has hosted a myriad of boxing events in its arena. These campaigns highlight the effectiveness of the strategy.
With the Marshall Shields fight being one of the most anticipated boxing matches of recent times, this could help boost demand for LBLOCK significantly. The project has already performed very well and with this event geared up to showcase Lucky Block to thousands of potential new investors, it might be a good idea to stock up on tokens ahead of the event.