- Ripple is a digital currency company that attempts to streamline corridors and bring significant time and cost savings to ecosystem participants
- Blockchain.com is one of the largest crypto wallet providers today. The company has a marketable name and has created a well-known video advertisement.
The cryptocurrency industry has seen various marketing efforts, some more memorable than others. Bridging the gap between crypto and the real world can be difficult, although various efforts have been successful in recent years.
Dogecoin moves to NASCAR
2014 was a year for unusual but significant crypto marketing initiatives. As BitPay created the Bitcoin Bowl, the Dogecoin community banded together to bring attention to NASCAR. Specifically, the community raised 67 million DOGE to sponsor Josh Wise in the 2014 Talladega Superspeedway race. cryptocurrency.
The car was also “renamed” to the “$98 Moonrocket” and competed in the Aarons 499 Sprint Series Cup race, the 2014 Sprint Showdown, and the 2014 All-Star race. Subsequently, the car was officially retired, although it made another appearance during the 2015 Toyota/Save Mart 350. The marketing effort has etched Dogecoin in the minds of many and is still a reminder of the importance of communities in cryptocurrency.
Announcing faster cross-border payments from Ripple
Sending money abroad can be a time-consuming and expensive undertaking. Ripple is a digital currency company that attempts to streamline corridors and bring significant time and cost savings to ecosystem participants. The company launched a advertising several years ago to illustrate the difference between its service and traditional cross-border payment solutions. Additionally, Ripple claims that users shouldn’t need a “boarding pass” to move money around the world.
Ripple’s marketing team created an ad explaining how the current payments landscape is inefficient and slow to get their point across. It would be faster to send money to the recipient yourself than to use the services that existed when the video was made. It can be said that the announcement takes the narrative a little too far, but it cannot be said that Ripple’s solution is much faster and cheaper. Additionally, the company has secured dozens of partnerships since its announcement.
Blockchain.com “Don’t Be Held Back”
Blockchain.com is one of the largest crypto wallet providers today. The company has a marketable name and established a well-known brand video ad starring William Shatner several years ago. In the commercial, Shatner and another actor attempt to rob a bank with toy guns and experience a time-consuming heist. One of the hostages suggests that the thieves should try to use Bitcoin for monetary purposes, which acts as a promotion for Blockchain.com’s “The PIT”.
For those unaware, The PIT is Blockchain.com’s native exchange. Users can exchange cryptocurrencies for US dollars, including BTC, ETH, and DOGE. The service has since been integrated into the exchange.blockchain.com platform. However, having William Shatner – a Bitcoin fan – in the ad promoting the cryptocurrency was a smart move. Shatner is a recognizable face and his appearance made the marketing campaign much more memorable.
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Coinbase SuperBowl 2022 Announcement
One of the biggest advertising platforms in the world is the annual Super Bowl. It is a sporting event watched by millions of people every year. Even those with no interest in either participating team will try to catch the halftime show. Coinbase decided the Super Bowl was a golden opportunity to give away Bitcoin and attract more customers. Users who scanned the QR code displayed during the announcement would receive $15 in Bitcoin if they created an account.
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The $7 million marketing campaign was expensive, but Coinbase won around 20 million new customers. It was a great way to build brand awareness and solicit a direct response from whoever saw it. However, the popularity of the announcement caused a crash in the Coinbase app. A successful marketing campaign can sometimes have unintended consequences.
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