crypto strategy

This week in the metaverse: a new Bored Ape game, memecoin-themed NFTs, and a possible virtual bar from the creators of Absolut Vodka

Welcome to this week in the Metaverse, where Fortune brings together the most interesting news in the world of NFTs, culture and virtual worlds. E-mail [email protected] with tips.

Bored Ape Yacht Club, Mutant Ape Yacht Club and Bored Ape Kennel Club #1 in OpenSea NFT Marketplace this week, as creator Yuga Labs announced a new development for its NFT ecosystem.

The company, which also owns the NFT CryptoPunks and Meebits collections, has announced a free mint of “sewer passages” for existing BAYC and MAYC holders that gives them access to Dookey Dash, a game set to launch on January 18. The new game comes after the company’s beta launch of its own metaverse, Otherside, last year.

BONKz, a Solana NFT project related to a popular coinsell 15,000 digital collectibles this week in a few hours. NFTs were originally listed for 16.25 million BONK tokens per coin, or around $14.81 on Friday, but quickly sold out for an average price of 13 Solana (SOL), or approximately $216.06, on the NFT Magic Eden market.

New attention-grabbing developments like Yuga Labs’ sewer pass and NFT BONKz are almost always a boon to the NFT industry as a whole, but due to the market downturn, companies related to the cryptography had much less funding to develop such projects. Last year.

In 2022, the amount crypto companies raised decreased by 42% compared to 2021, according to a report by CoinGecko. Crypto companies raised $21.26 billion in 2022 after raising $37.06 billion in 2021, according to CoinGecko.

Although a year-over-year decrease is not surprising due to the inordinate focus on crypto appreciated in 2021, the CoinGecko report illustrates the larger effects of the latest Crypto Winter. One bright spot: The $21 billion raised by crypto companies this year surpassed pre-2021 funding numbers, indicating massive growth over the five years CoinGecko captured in its report.

In other news:

Absolute companywho produces malibu rum and Absolute Vodkafiled a trademark application which would give him the right to use his mark in NFT and the metaverse. Specifically, the company said it wanted its brand to be safe for alcoholic and non-alcoholic virtual drinks, as well as food, clothing and footwear. The trademark application also opens up the possibility of Absolut releasing NFTs or a virtual bar/restaurant offering digital food and drink or real-life home delivery, according to trademark attorney Mike Kondoudis.

Movie Subscription Service Movie Pass said this week he raised an undisclosed amount financing from a major Web3 investor Animoca brands. The company, which went viral in 2017 for allowing customers to watch unlimited movies in theaters for $9.95 a month, went bankrupt in 2020. The new funding will be used in part to implement the Web3 strategy of the company, including virtual reality cinema experiences and the use of technology to drive traffic to cinemas.

Courtesy of Chiliz

Club Americathe most successful and popular Mexican soccer teams, said this week that it would launch a crypto fan token ($AME) in partnership with blockchain company Chiliz. The token will be available for purchase on Socios.comand it will provide shoppers with unique discounts and promotions, VIP tickets, and the ability to vote on polls to make fan decisions.

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