‘Fútbol’ & Crypto in the same arena
Ukrainian crypto exchange WhiteBIT has partnered with Europe’s leading football club FC Barcelona as an official cryptocurrency exchange partner until June 30, 2025.
WhiteBIT, which bills itself as “Ukraine’s largest European crypto-fiat exchange”, has collaborated with FC Barcelona, to offer different offline and online events to unify football fans and the crypto community. In addition, the WhiteBIT will serve as a global partner to various important parts of the Spanish soccer giant, such as the women’s and men’s teams and the club’s indoor sports ecosystem, such as rolley hockey, futsal, basketball and handball.
In a blog post published by WhiteBIT on December 13, 2022, he said that “cooperation involves not only media presence at core team matches, but also star collaborations, joint projects and much more. The development of advanced technologies does not stand still, as does the development of professional sports. This is why we have chosen to walk this path together!
The football giant has revealed that its main objective is to raise awareness in the sporting community of the crypto space out. WhiteBIT has over 3 million users worldwide, serving in 150 countries with over 700 specialists in their team.
According to a press release issued in February 2020, FC Barcelona had signed an agreement with blockchain-based fan engagement platform Chiliz. It was an essential part of Barca’s new commercial and digital game plan, which allows the club to stay in touch with their international fans through the FC Barcelona Fan Token (BAR).
According to CNBC, GOAT Leonel Messi, former star player of FC Barcelona and captain of Argentina, has joined forces with NFT trading game Sorare as a brand ambassador and investor.
With an investment of $144 million, Crypto.com is a major sports sponsor in the FIFA World Cup final between France and Argentina, according to Bloomberg. By 2021, the now bankrupt crypto exchange FTX had spent nearly $100 million on sports partnerships, according to data from GlobalData. FIFA’s total sponsorship revenue is estimated at $1.70 billion in 2022.
According to media reports, in May 2022 WhiteBIT CEO Volodymyr Nosov announced on his Instagram that the company had donated UAH$10 million to Volodymyr Zelensky’s United24 fund to help Ukraine in the war against Russia. . Also, NFT charity collections “Avatars for Ukraine” were released, created by artists from Fantastic Beasts, Marvel Movies, Mortal Kombat, Star Trek and more.