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Virtual Gear for New Realities: Adidas Originals Launches First NFT Wearable Apparel Collection

adidas Originals Unveils a Limited Collection of Blockchain-Based Virtual Apparel Released as Non-Fungible Tokens (NFTs) on Representing the brand’s first NFT collection of wearables, which is a new category of interoperable products that adidas is calling “Virtual Gear”, the launch accelerates adidas Originals’ drive to strengthen its open, member-driven metaverse strategy and community based.

Revealed following a teaser campaign with the adidas Discord community and available in the wallets of existing Capsule NFT Phase 2 holders, the 16-piece collection is a creative and cultural milestone in the brand’s history – connecting past and future, virtual and physical, communities and creators, culture and identity.

Speaking at the launch, adidas /// (“Three Stripes Studio”) Vice President Erika Wykes-Sneyd said: “We are setting a milestone in this new era of originality – one that serves unquestionably the community, the heroes the purveyors and collectors of emerging style and culture, benefits the creators of value and sustains the diversity of expression and usefulness that fuzzy virtual worlds have enabled us all to explore.

Wykes-Sneyd continued, “I love the opportunity this collection represents for our most engaged community of owners. Every capsule holder has a choice at launch: engrave and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community. With our community and designer ecosystem at its heart, adidas will explore all viable utilities, platforms and experiences within Web3 to unlock new possibilities for our apparel, with a focus on tangible value and enduring utility. for members of our community. Either way, wherever it is, adidas is synonymous with boundary breakers. Now, whatever realities they choose to inhabit.

Designed to be worn by virtual avatars and accessible through a PFP skinning tool, each piece of the latest NFT offering is interoperable with other identity-based projects and worlds. This means that the adidas collection is able to respond and adapt to the metaverse environments being built, so the “Virtual Gear” is ready for all Web3 frontiers.

The collection itself looks to a future yet to be realized with a series of disruptive designs, including a “C2172” and “SPACE CRYSTAL”. Meanwhile, provocative odes to the limitless possibilities of metaverse worlds, such as “WALLRUNNER” and “PFD – Personal Flotation Device,” offer playful takes on the brand’s creative potential. Subtle nods to iconic aspects of adidas Originals’ inimitable DNA are then realized through designs like the “NEOBONE”, which draws inspiration from the rubber sole pattern of the timeless Superstar silhouette.

As part of the continued collaboration with the brand’s first Web3 partners, the collection also includes three designer-led limited-edition apparel – each featuring the creative flair of Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics, respectively. .

Commenting on the collection, Nic Galway, Senior Vice President of Creative Direction for adidas Originals, added: “As a brand, adidas has always sought to explore the boundaries of creativity and push the boundaries to find what there is beyond. But Web3 offers our designers and collaborators a new outlet to imagine, and re-imagine, how our brand can be represented in augmented and virtual worlds. Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of ​​wearables that can transcend time and space, an extremely diverse community, and a level of usefulness that can be explored and even discovered as worlds and avatars take on new forms.

The very limited collection of wearables arrives November 16th. Owners of the adidas Originals: Capsule NFT collection, which launched in May 2022 as part of one of the biggest NFT Airdrops in history, will be able to find out which of the 16 unique pieces they have been awarded once they will have chosen to reveal and replace their NFT Capsule. This means that they will have to agree to “burn” the Capsule NFT they are currently holding, in order to randomly generate one of 16 new portable digital NFTs.

For those who do not currently own an adidas Originals: Capsule NFT, the new Virtual Gear collection will be available for purchase directly from relevant NFT marketplaces, starting November 16th. As an added benefit, community members who own a virtual wearable NFT and an NFT-enabled partner collection (BAYC, MAYC, Inhabitants) will be able to use an upcoming PFP tool to “skin” their NFT with their adidas virtual wearable. .

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About Adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archives at its core, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sports arenas through the prism of contemporary youth culture. Marked by the iconic Trefoil logo which was first used in 1972 and championed by those who continue to shape and define creative culture, adidas Originals continues to lead the way as a pioneering sportswear brand for the street.

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